GRZEGORZ URBANEK ZARZADZANIE MARKA PDF

William Gordon, Hamish Pringle, ” Zarządzanie marką. Jak wypromować rozpoznawalną markę”, Dom Wydawniczy Rebis, Poznań, Grzegorz Urbanek. Textbooks. ” W. Olins, O Marce, Instytut Marki Polskiej, Warszawa Grzegorz Urbanek, Zarządzanie marką, PWE, Warszawa ;. ” Al Ries, Laura Ries. Grzegorz Urbanek, Zarządzanie marką, PWE, Warszawa ;. ” Al Ries, Laura Ries, 22 niezmienne prawa zarządzania marką, Wyd. Prószyński i S-ka.

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It was shown that estimates received using division of area method are strongly different than others.

The article presents the issues connected with the floored options: In order to determine the amount and type of astaxanthin dietary supplements available in the market, there were surveyed 70 Polish Internet pharmacies. In the opinion of consumers who appeared to be mostly young people, with higher education and well evaluating financial condition of their household, the sushi components, particularly fish and seafood, contain valuable for health nutrition ingredients.

The empirical data regarding brand strength were drawn from the annual ranking of the strength of Zarzadzani brands, while the financial data of companies were taken from a panel consisting of 56 companies listed on the Warsaw Stock Exchange, observed over a seven-year period from to Calculations presented in this paper indicate the absence of the day-of-the-week effect and the existence of monthly effect: Shibbolet Login Shibboleth authentication is only available to registered institutions.

The article is devoted to the analysis of the law regime regulating the professional indemnity insurance issues of insurance intermediaries. Multiple statistical tools ugbanek used to describe properties of empirical distributions of fractal dimension estimates, i.

Warsaw School of Economics

It is necessary appropriate analysis to make a good decision. By using our services, you agree to our use of cookies. The aim of the study is to present, based on the survey results, the state of the economy of Bosnia and Herzegovina after Croatia joined the EU.

The example shown in the article concerns financial futures contract related on WIG20 index. The tool of analysis was a VAR model. There are three main Averages used in the strategies: The value of the application work will get the answer to the question what the current financial standing of local government entities is and whether it will allow local governments in the long term for timely debt service.

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The measurement of credit risk is indispensable during the whole process of crediting, hence also while the credit contract is valid. In this way, the authors attempted to answer the question whether leaving the city is economically justified from the perspective of the individual investor. This study contributes to the development of corporate finance literature as well as value based marketing concepts. These are closing prices of shares quoted at Warsaw Stock Exchange.

The purpose of this article is to examine the link between brand strength and corporate financial performance, including shareholder value creation. This is especially true for investments in BiH because the statistics have confirmed that Serbia is a serious competitor in attracting foreign investments because of the potential available on its market.

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The research uebanek were 28 countries of the European Union. If they aspire fulfill some of the crucial conditions and continuously adapt the current state of the Bosnian and Herzegovinian market to the changes after the Croatian entrance to the EU, then the negative reflections will turn into positive ones. The research results indicate that the integration of Croatia into the EU had negative and positive consequences.

Zarzadzanidthere were 13 supplements with astaxanthin in the market, inby six more 19 supplementswhile in already This paper tests the hypothesis of monthly, daily, the day-of-the week, the first and the second half of monthly effects on the market of Frozen Concentrated Orange Juice FCOJ futures, quoted in the period from The aim of the author was to work out the methodology of investigation for fractal properties in empirical time series using this computer programme.

The zarzadzaniie presents cost-effectiveness analysis zafzadzanie purchase of property outside the city compared to land in the city center, taking into account additional costs e.

Then, market share measured by gross written premiums of insurance companies is juxtaposed with ROE dynamic on the modified matrix of business profitability. The value of the Hurst exponent, the rubanek of cycle, the generalized fractal dimension and the minimal number of variables, fully characterizing the given dynamical system have been estimated.

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The most important mechanism to reduce the individual risk is to examine the credit capacity of a potential borrower. In the second part of the article real financial time series are used to examine properties of estimates received using abovementioned methods.

Hence, there should be applied an aggressive strategy consisting in an intense penetration and expansion of activities. The aim of the article was to select similar groups of European Union countries in terms of the structure of housing tenure status of households and their characterization in terms of GDP per capita. The seasonal effects were also observed in the case of testing the statistical hypothesis for averaged rates of returns for different days of the month 2nd, 21st, 23th and 31stas well as for the daily average rates of return in the first and in the second half of a month.

However, empirical studies which confirm this view are relatively few. More justify is probably technical analysis.

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This article is devoted to the problem of proper estimation of fractal dimension. One of the main factors associated with suburbanization is lower price of land comparing to core city. The main aim of this article is to answer the following questions: Three methods of estimation are discussed: The objective of the article is an attempt to identify grzegrz strategic position of the quoted company Indykpol operating in the national market for poultry as well as to define the strategy of activities recommended for it.

The conclusions were based on a literature review and analysis of the applicable law, as well as empirical data on the implementation of budgets. The analysis of the data shows that the number of supplements with astaxanthin is steadily growing.

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