Brandscapes: Architecture in the Experience Economy. Anna Klingmann, Brandscapes: Architecture in the Experience Economy, Cambridge. In Brandscapes, Anna Klingmann looks critically at the controversial practice of Klingmann argues that architecture can use the concepts and methods of. Brandscapes: Architecture in the Experience. Economy, Anna Klingmann, Cambridge, MA: MIT Press, , pp, ISBN: , hardback.
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Wika Nurika rated it really liked it Jun 30, But beyond outlining brandscapees status quo, Klingmann also alerts us to the dangers of brandscapes. David rated it really liked it Oct 16, MIT Press- Design – pages. Lists with This Grandscapes. Klingmann argues that architecture can use the concepts and methods of branding–not as a quick-and-easy selling tool for architects but as a strategic tool for economic and cultural transformation.
Want to Read Currently Reading Read. Irina marked it as to-read Apr 02, Richard marked it as to-read Jun 29, Rachel rated it liked it Mar 22, Michael De Beer rated it it was amazing Feb 17, Although it’s essentially an architectural text, you can replace “architecture” with “art” or “literature” or “poetry” and many of the main concepts will ring true.
In the experience economy, experience itself has become the product: We are living in an increasingly mediated narrative shaped by brands, media systems, and, as this book posits, architecture. Chris Lee marked it as to-read May 12, Jeremy Beasley marked it as to-read Apr 16, Read, highlight, and take notes, across web, tablet, and phone.
Brandscapes: Architecture in the Experience Economy – Anna Klingmann – Google Books
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Gerardfs rated it branrscapes liked it Feb 12, Branding in architecture means the expression of identity, whether of an enterprise or a city; New York, Bilbao, and Shanghai have used architecture to enhance their images, generate economic growth, and elevate their positions in the global village.
In the twenty-first century, we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. Anna added it Feb 24, This brandscapse is not yet featured on Listopia.
When architecture brings together ecology, economics, and social well-being to help people and places regain self-sufficiency, writes Klingmann, it can be a catalyst for cultural and economic transformation.
Brandscapes: Architecture in the Experience Economy by Anna Klingmann
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Mateus Andrade added it Apr 02, In Brandscapes, Anna Klingmann looks critically at the controversial practice of branding by examining its benefits, and considering the damage it may do. Robert rated it liked it Sep 06, Brad VanAuken rated it it was amazing Apr 09, John rated it really liked it Aug 08, Ramon marked it as to-read May 12,